Tired of spending countless dollars on ad spaces and spots? Well, did you know installing a graphic awning can be just as good as buying an ad, if not better? Awnings are stationary, permanent installations on your business. Putting a graphic, your company’s logo, and other interesting designs can capture the attention of potential customers or clients.
So, how does this work? To start, if you have an awning already installed, that’s great. All you have to do is change the fabric and make sure you ask to have your logo, name, or other graphic that represents your business printed on the textile.
If you don’t have a commercial awning, that’s great too. Call your local awning shop and ask them to help you with the color, design and shape of your shade structure. Dome awnings are great for graphics. Remember, a little contrast is a great way to stand out from the competition, so use some color, don’t be drab and boring. Be creative. For example, you can use back-lit awnings for businesses open at night.
Once you have your graphic awning installed, here’s how it can help generate business for you. Think of a billboard. How many times have you driven by one and remembered the ad? In fact, according to an article by Kristen Price on smallbusienss.chron.com, billboard advertising works. According to that article, 72 percent of billboard viewers shop on their way home, and 68 percent make those decisions in the car, and 32 percent actually went to a business they saw on a billboard.
So, imagine you have your graphic awning, it’s not a billboard, but it is like one. It’s a large sign that advertises your business. You have both foot traffic and vehicle traffic and thus a larger audience you can capture. Sales can increase and your graphic awning can pay for itself in the long run.
Now that you know a little more about graphic awnings and the benefits for your business, let us know if we can help you with your next shade structure project. And remember, if you’re awning is damaged, you can always replace the fabric or the frame. For more information about Made in the Shade Awnings, contact us today at (562) 355-2252 or visit us at www.madeintheshadeawnings.com. You can also reach us by email at firstname.lastname@example.org.